Online Content- Would you pay?
We all utilise online media these days, whether it be to grab a quick catch up of the overnight news before starting our daily work, or a quick read during lunchtime.
Currently this format of online media is free- whether it be the mainstream Fairfax sites or the local news sites such as www.the-riotact.com in Canberra.
I know some overseas media have started an annual user fee for such sites to offset the losses in print media’s decline, but this hasn’t (to my knowledge) been introduced here. What do you think about a’pay for use/access’ fee in Australia, as I am sure the time will come when the mainstream media and others will move towards such a position? It is just a case of who has the courage to go first and casue the potential site backlash or user decline. Obviously taking such a decsion will potentially impact readership, which will correlate to the potential reach of site advertisers, so it isn’t a simple charge or don’t charge scenario!
If an online site was to charge a modest monthly or annual fee (let’s say $1 per month- which is still substantially cheaper than print copies), would this change your behaviour, or would you see this as a cost of information and pay the fee?
I would be interested to hear your views?