Most businesses are constantly chasing leads and seeking new business, but what happens when it all clicks, and you get bombarded with business and are forced to say “No” or to delay customers using your service or buying your product? Worse still, how would your regular customers feel if they were greeted with such as
What’s the ‘real cost’ of networking?
Networking is a critical element to your business and the marketing mix. Done correctly, networking can open up your exposure to an enormous potential of new clients, referral partners and strategic alliances within the industry. Done incorrectly, networking can be an enormous cost to your business and one which quickly creeps up without you even
Starting a business? Do I buy a Franchise or go it alone?
If you’re thinking about starting a business, one of the questions you face is: do you start your own concept or take ‘done for you’ approach and join a franchise?. There’ve been some very successful franchises, from McDonalds through to the Jim’s Mowing (and Cleaning, and Computer Repairs…). Franchises generally offer more structure and support,
“Would You Like Fries With That?”
These famous words are linked to the iconic McDonald’s as there revolutionary sales tactic which dramatically increased revenue on transactions by double digit percentages overnight, but as an Ex-Yum Restaurants employee (KFC, PH, Taco Bell), I like to say that KFC was just as good and had the same tactic! I’m not here to argue
Networking ROI- do you measure it?
If you are in business, you most probably attend networking events (or you should). These come in all forms and types from structured formal membership based groups, to casual meet ups, events, workshops etc. The scope and availability of these is vast and can sometimes get a bit distracting to the business owner, as you