Most businesses are constantly chasing leads and seeking new business, but what happens when it all clicks, and you get bombarded with business and are forced to say “No” or to delay customers using your service or buying your product? Worse still, how would your regular customers feel if they were greeted with such as
Comments Off on What’s the cost of saying “No”? 
How To Expand Your Business
Too many businesses today have made it to where they are with luck! They may have started without a business plan, had limited or no structured processes and had no goal or direction in how to succeed. A lot of businesses have failed within the critical timeframe for business of the first 5 years, but
Comments Off on How To Expand Your Business
What’s the ‘real cost’ of networking?
Networking is a critical element to your business and the marketing mix. Done correctly, networking can open up your exposure to an enormous potential of new clients, referral partners and strategic alliances within the industry. Done incorrectly, networking can be an enormous cost to your business and one which quickly creeps up without you even
Comments Off on What’s the ‘real cost’ of networking?
Starting a business? Do I buy a Franchise or go it alone?
If you’re thinking about starting a business, one of the questions you face is: do you start your own concept or take ‘done for you’ approach and join a franchise?. There’ve been some very successful franchises, from McDonalds through to the Jim’s Mowing (and Cleaning, and Computer Repairs…). Franchises generally offer more structure and support,
Comments Off on Starting a business? Do I buy a Franchise or go it alone?
How You Respond (or don’t) Says a Lot About You!
There are several things that bug me and one is bad manners, but I am not referring to the rude person in a social setting, but rather the bad manners in the online world. I have interactions as a customer and also as the operator of my own business that very often make me cringe,
Comments Off on How You Respond (or don’t) Says a Lot About You!
“I know how to right good” – Why I Got a Writing Coach
As a business owner, I know the importance of blogging and developing content to help build my brand and my expertise in my field. Blogging was something I started doing early on and I thought I was doing OK. My blogs were getting read and shared, and was starting to develop a reputation around town
“Would You Like Fries With That?”
These famous words are linked to the iconic McDonald’s as there revolutionary sales tactic which dramatically increased revenue on transactions by double digit percentages overnight, but as an Ex-Yum Restaurants employee (KFC, PH, Taco Bell), I like to say that KFC was just as good and had the same tactic! I’m not here to argue
Comments Off on “Would You Like Fries With That?”
5 Ways To Get My Money!
In my last post I shared 5 Reasons Why I Won’t Buy From You, but let’s look at the good stuff and share how to get my money as a customer. It really isn’t that difficult. We all need to buy things, whether products or services so how come some businesses can do it so
Comments Off on 5 Ways To Get My Money!
5 Reasons Why I Won’t Buy From You
As a customer on a daily basis there are countless interactions with businesses and brands that add to my perception of you and your business. Most of the time these are to a level that simply meets a demand- I want something, you have it, I buy it and leave….nothing special or unique, you just
A key statistic that you must track in your business.
As a business owner, you are always advised, whether it be by you accountant or a coach to track and measure KPI’s for your business. Many of these will be financially based to track sales, costs or profits, but there are several other key statistics you cannot afford not to monitor and know,
Comments Off on A key statistic that you must track in your business.
