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Home Archive for category "Sales and Marketing"
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What’s the cost of saying “No”?

Most businesses are constantly chasing leads and seeking new business, but what happens when it all clicks, and you get bombarded with business and are forced to say “No” or to delay customers using your service or buying your product? Worse still, how would your regular customers feel if they were greeted with such as

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How You Respond (or don’t) Says a Lot About You!

There are several things that bug me and one is bad manners, but I am not referring to the rude person in a social setting, but rather the bad manners in the online world. I have interactions as a customer and also as the operator of my own business that very often make me cringe,

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“Would You Like Fries With That?”

These famous words are linked to the iconic McDonald’s as there revolutionary sales tactic which dramatically increased revenue on transactions by double digit percentages overnight, but as an Ex-Yum Restaurants employee (KFC, PH, Taco Bell), I like to say that KFC was just as good and had the same tactic! I’m not here to argue

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5 Reasons Why I Won’t Buy From You

As  a customer on a daily basis there are countless interactions with businesses and brands that add to my perception of you and your business. Most of the time these are to a level that simply meets a demand- I want something, you have it, I buy it and leave….nothing special or unique, you just

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A key statistic that you must track in your business.

    As a business owner, you are always advised, whether it be by you accountant or a coach to track and measure KPI’s for your business. Many of these will be financially based to track sales, costs or profits, but there are several other key statistics you cannot afford not to monitor and know,

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Canberra’s new Business BOOST Centre….what is it?

Don Grgic has been in business since a young boy and has successfully operated the iconic Furniture Direct Warehouse in Fyshwick for years. He has recently launched a new business support centre for small to medium businesses and I asked him to give some insights to how it works and what it is….sounds exciting…  

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The mobile office- some options

If you are a small business owner, particularly in the services sector it is most probable that you work from home and don’t have a remote office. While this brings about  challenges of maintaining a productive pattern of work habits, many of us use the option to ‘become mobile’ to get things done. There are

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Business Coaching- what’s all the fuss about?

I recently put together the following article for Don Grgic from the Business Boost Centre for his blog-site ‘A Passion for Small Business”. It is not meant to be a ‘come and buy business coaching’ article, but more an information piece on what to look out for if you may be considering exploring the process.

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Bali Observations Part 2 – Is Wi Fi the missing link?

As commonly happens when we travel, we take our gadgets with us, whether it be just a smart phone or tablet, or all of the above and the trusty laptop, I am sure most business owners (and non business owners) are the same. We love to stay connected whether it be to share the holiday

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Bali business observation 1- Service @ Meads Bar

  Let’s face it, Australia is a pretty cool place, with lots of great bars, restaurants and cafes of which we can go and enjoy ourselves with friends and family. Unfortunately though, in most cases an afternoon out can quickly add up to a substantial sum of money and this behavior cannot be repeated multiple

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